Beyond the Bike
Our own endurance challenge has opened our eyes to the importance of sustainability in bikes, phones, chocolate, clothes, dragon fruit, toilets… as well as the wider ubiquitous and all important issues of deforestation and drought.
Ethical consumption in the 21st Century: Bamboo Bikes, Divine Chocolate and Fairphones…
Did you know that your smartphone is manufactured using around 40 minerals, often mined in pockets of war-torn Africa such as Eastern Congo whose conflict has seen the greatest number of deaths since WWII? Did you also know that these pocket-sized super-computers can crunch data faster than the (room size) machine NASA used to put the first man on the moon? Very much the the epitomy of the new globalised world that we live in, democratising access to information but can the label of 'fair-trade’ and 'eco-friendly' be added to these gadgets in a similar way to a chocolate bar, or indeed a bamboo bike…?